Beating the 3 challenges of communications technology

Thought Leadership on Growth to Exit Strategies presented by Vonage Business

Today’s small business owners wear more hats than ever — sales and marketing, IT and finance, and more — as they seek to streamline processes and cut costs in an increasingly mobile environment. Fortunately, they’re discovering that Unified Communications as a Service (UCaaS) can help them meet these broad challenges without the need for onsite IT staff to manage on-premise systems.

Small businesses are faced with three big challenges when it comes to communications technology. One is always being accessible to the customer. The second is having technical resources available in order to help implement and maintain a system. And third is tying their communications system into other aspects of the business, such as accounting. Making all those things work together is where the real magic of unified communications becomes a reality for the small business.

1. Always-on accessibility

Small business owners are now engaged with a rapidly evolving workplace, 45 percent of which is made up o millennials. In fact, that number is expected to skyrocket to 75 percent by 2021. This increasingly mobile and distributed workforce expects their “office” to be wherever they are located — whether that is at home, in the car, visiting a customer or even at a local coffee shop. Therefore, it’s no surprise that according to the SMB Group, a growing majority of small businesses now regard mobility as an essential business enabler, with 60 percent saying mobile solutions are critical to their business.

Mobility is a key benefit to communications in the cloud. Mobile apps can fully integrate with the phone system, enabling employees to make and receive business calls and text messages when they’re on the go, maintaining a consistent business presence, and accessing the same robust voice, video and messaging features they enjoy in the office. Additionally, with bring your own device (BYOD) on the rise – 59 percent of small businesses with 10 to 999 employees now support BYOD – dedicated mobile apps enable employees to keep their business and personal accounts separate on the same device.

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