The Star Factor review: Your secret to talent success lies within

The Star Factor: Discover What Your Top Performers Do Differently — And Inspire a New Level of Greatness In All

By William Seidman and Richard Grbavac

232 pages

5 stars

The big idea: Every company has its “stars” — those who perform better, produce more, spur growth and inspire others. But are you using them to your advantage? William Seidman and Richard Grbavac bring a new methodology to the table — Affirmative Leadership — to help you figure out who your stars are, what they do differently, and how to duplicate them in your company. With step-by-step instructions and real-life case studies of companies who’ve used their program, Seidman and Grbavac paint a compelling picture of why every CEO should give Affirmative Leadership a shot.

Read it: Does your business need a culture change? Do you have a few leaders in the company who stand out while the masses seem to just get by? If so, Affirmative Leadership may be your solution. Rather than putting out the money to hire experts or bring in consultants that will have to learn your culture from scratch, this book and your internal resources could be your best bet.

Skip it: If you don’t have employee retention problems, are content with your market standing or don’t have plans to grow, The Star Factor may not be useful to you. CEO


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