Tag Archives: Strategy

Marketing to the ad-block generation

ad block

Thought Leadership presented by The Learning House, Inc. By Tricia Hussung Sixty-three percent of internet users ages 18 to 34 are using ad-blocking software when viewing digital content, and 41 percent overall block ads. Just last year, PageFair published a report on ad-block rates that provided some additional interesting insights on the effects of ad blocking. For example, ad blocking ...

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Why customers shouldn’t always come first


Thought Leadership presented by McDonell Consulting & Development This is an important time of the year to make sure that your business, and most importantly your employees, are set up for success. When prioritizing where to start planning, allow me to recommend the Four S’s as a way to think about: Staff, Skills, Structure and Strategy. Staff: First, is your ...

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5 social media marketing trends every CEO should know about for 2017

Sherron Washington

As the social media realm expands with new trends, new platforms and new rules, it has become very challenging to understand which platforms to use primarily, and even more frustrating to manage them all. However, to maintain a competitive advantage, companies must be attentive to the latest changes, updates and trends.

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Beyond your control: How to deal with (and adapt to) the things you cannot change

Paul Riecks

You have probably heard the Serenity Prayer authored by American theologian Reinhold Niebuhr: “God, grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference.” Running a business does not stop with recognizing the difference. You have to take into account the things that cannot be changed and decide what you are going to do about them.

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