Tag Archives: Storytelling

The Motley Fool’s success stems from a unique culture

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You wouldn’t know it, but the businessman who just finished doing cartwheels and headstands in the hallway is the CEO of a multinational company. Said company is among the most high-profile investment advice firms in the country. Its flagship newsletter is the leading publication of its kind in the world — and the company that’s been on CNBC and is well-known around Wall Street has a membership base in the six-figure range. But The Motley Fool, this company’s namesake, didn’t get where it is by hopping on the Wall Street bandwagon. In fact, “The Fool” thrives in a very conservative niche with anything but a conventional approach.

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What’s your corporate mythology?

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Every organization has its own mythology, the stories it tells that help define who they are and how they came into existence. Some mythologies are novels full of grandiose events, some are memoirs full of insurmountable odds that were overcome and some are adventures with twists and turns that no one would have expected. And, of course, there are those that may or may not be fiction.

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16 Handles is a lifestyle brand first, froyo franchise second

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A Q&A with Solomon Choi, CEO of 16 Handles: Sometimes it seems as though a new frozen yogurt shop pops up every other week. In fact, when Solomon Choi opened his first 16 Handles in the East Village, “there were about eight competitors within four street blocks,” he says. But the froyo franchisor outlasted them all. And Choi, a 30-something California native, knows the secret to longevity is about much more than yogurt.

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What BMW taught one firm about customization

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I promised my team when we launched Glassman Wealth Services three years ago that when we hit $500 million in assets under management, we would celebrate in a big way. We reached that goal earlier this year, and I planned a celebration they would not soon forget. The only thing I told my employees was to be ready to fly out on a Friday in July.

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Do your policies reflect your values?

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From time to time, as I encounter a situation, I have this Mark Twain quote in my mind: “Never let the truth get in the way of a good story.” We are suckers for a good story, so much so that we move to ignore truths, facts or assertions. I am not immune to this, and I’ve made the admission I’m narrative susceptible. When someone can tell a good story, I get pulled in even when I know the truth is something else.

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