Tag Archives: Sales

The history and impact of business jargon

Jargon

Thought Leadership presented by The Learning House, Inc. By Brian Neese  “Transformation,” “disruption” and “millennials” topped a 2015 survey of business jargon terms workers are sick of hearing. Unfortunately, these are just the latest entries in corporate speak, joining “low-hanging fruit,” “touch base,” “bandwidth” and “innovation.” Business jargon, or specialized language used in the industry, has a long history and ...

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Putting your product on the fast track to success: The importance of a ‘Go-to-Market’ approach

RMR Associates

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. By Robyn M. Sachs President, RMR & Associates, Inc. Integrated marketing approaches have skyrocketed in popularity over the last several years, largely because: 1) Their emphasis on “matching the vehicle to the goal” enables a more efficient, results-driven process focused on specific needs. 2) This process leverages an organization’s budget ...

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6 steps for building a better press release

press release

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. By Robyn M. Sachs President, RMR & Associates, Inc. There are some simple steps that can make your writing more readable and your press release more likely to be noticed by a reporter. Writing is all about strategy. Think of the evening news anchor who drops hints before a commercial ...

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The list, the offer, the creative: The 1-2-3s of direct marketing

direct marketing

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. By Robyn M. Sachs President, RMR & Associates, Inc. Direct marketing can be a huge asset to any organization. Whether online or printed, unlike advertising, it can be sent to a carefully selected audience. Unlike public relations, you have total control over the message and the delivery. Unfortunately, it can ...

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8 surefire steps to better sales collateral

RMR Associates image for SmartCEO

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. Someone has asked for more information about your company, product or service. This opportunity calls for good sales collateral. Forget the “nobody reads them” myth. The truth is a customer with a problem to solve will read your brochure to see if you can help. Sure, it takes a salesperson to close ...

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Networking: The power of 1:1 marketing

networking

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. There’s no question that advertising and public relations, when done well, are essential, effective methods for reaching large groups of people, some of whom will become your customers. But to be noticed, heard and remembered, nothing beats the power of 1:1 marketing. Now hold on just a second, I’m not ...

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Top 10 rules for successful sales and business development

Sales

Thought Leadership presented by MicroTech. 1. Go to work and work when you work. Don’t take hours to get started when you get to work — be ready the minute you get in the door. The thirty minutes or hour it takes to gear up is time you give the competition to catch-up. Don’t take long lunch hours or spend time doing ...

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Are you guilty of these sales fails?

Thought Leadership on Creating a High Performing Sales Culture presented by Sandler Training Chartwell Seventeen Advisory Group. In my well-traveled career in sales and sales management I have been inspired by many quotes pertaining to sales and the selling process. One in particular resonates the loudest: “People will buy HOW you sell to them, much sooner than they buy WHAT you ...

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