Tag Archives: Revenue

How this Great Clips CEO drove 42 quarters of consecutive sales growth

Person cutting hair

Thought Leadership on Peer Advantage presented by Vistage International. Want to know the secret behind a company’s transformation from a three-partner regional brand into a billion dollar empire? Great Clips, under CEO and Vistage member Rhoda Olsen’s leadership, has consistently grown revenue for the past 42 quarters and now has 3,800 salon locations nationwide. Whether it is for your small ...

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3 steps to kicking off a successful vertical marketing campaign

Marketing campaign on a chalkboard

Thought Leadership on Revenue Growth Through Qualified Leads And Increased Closing Ratios presented by Katie Jordan at Verasolve. A vertical marketing strategy is tightly focused on meeting the needs of a specific audience. By tailoring your message to a specific industry or market, you are maximizing your engagement efforts and likely shortening the sales cycle and lessening the cost of sales. Step #1 ...

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How to find your company’s value beyond the numbers

Growth planning plays a vital role in the success of your business. But before you can sit down and say, “This is how we want to grow,” it is important to understand why you want to grow. You want to make money, but that can’t be the only consideration. The "why" comes directly from the type of value that you’re hoping to build for your company. Once you define your company’s value, and who is affected by that value, you can begin to plan for growth.

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