Tag Archives: name

What’s in a name? A surprising amount of your company’s value

Thought Leadership on Intellectual Property as a Business asset presented by IP Works, PLLC.  Apple, Louis Vuitton, Nike and Coca-Cola. What do they have in common? Their trademarks are worth over $20 billion dollars – thanks to their leadership teams making smart decisions about them. Companies with strategic and proactive approaches to branding and trademarks add significant value to their bottom ...

Read More »

Terry Tateossian

Leaders you should know: Terry Tateossian, Founding Partner and Lead Engineer, Socialfix – An entrepreneurial obsession.

Read More »