Tag Archives: Marketing

The history and impact of business jargon

Jargon

Thought Leadership presented by The Learning House, Inc. By Brian Neese  “Transformation,” “disruption” and “millennials” topped a 2015 survey of business jargon terms workers are sick of hearing. Unfortunately, these are just the latest entries in corporate speak, joining “low-hanging fruit,” “touch base,” “bandwidth” and “innovation.” Business jargon, or specialized language used in the industry, has a long history and ...

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Putting your product on the fast track to success: The importance of a ‘Go-to-Market’ approach

RMR Associates

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. By Robyn M. Sachs President, RMR & Associates, Inc. Integrated marketing approaches have skyrocketed in popularity over the last several years, largely because: 1) Their emphasis on “matching the vehicle to the goal” enables a more efficient, results-driven process focused on specific needs. 2) This process leverages an organization’s budget ...

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6 steps for building a better press release

press release

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. By Robyn M. Sachs President, RMR & Associates, Inc. There are some simple steps that can make your writing more readable and your press release more likely to be noticed by a reporter. Writing is all about strategy. Think of the evening news anchor who drops hints before a commercial ...

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The list, the offer, the creative: The 1-2-3s of direct marketing

direct marketing

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. By Robyn M. Sachs President, RMR & Associates, Inc. Direct marketing can be a huge asset to any organization. Whether online or printed, unlike advertising, it can be sent to a carefully selected audience. Unlike public relations, you have total control over the message and the delivery. Unfortunately, it can ...

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Developing a winning marketing strategy

Catalpha

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design You’ve got a lot on your plate with managing your business and innovating products or services to stay ahead of the competition. Without a marketing plan and a new business effort, there won’t be a need to manage your business because leads will trickle away. Hiring a branding and marketing ...

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Do you have a ‘go-to-market’ strategy?

catalpha

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design How does your business connect with its customers? How do you go from the initial connection with a potential customer to the fulfillment of your brand promise? The answer to these questions will define your “go-to-market” (GTM) strategy. A GTM strategy brings together all of the key elements that drive ...

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7 steps to effective networking, even if you hate it

networking

Thought Leadership on Measurable Growth Strategies presented by Anavo Transformation Solutions LLC. I hate networking There. I said it. However, just like you, It’s been drilled in my head that it must be done in order to grow my business. I will say, however, over the past 19 years, I’ve gotten quite comfortable with networking and make it work for me. In general, ...

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Are you guilty of these sales fails?

Thought Leadership on Creating a High Performing Sales Culture presented by Sandler Training Chartwell Seventeen Advisory Group. In my well-traveled career in sales and sales management I have been inspired by many quotes pertaining to sales and the selling process. One in particular resonates the loudest: “People will buy HOW you sell to them, much sooner than they buy WHAT you ...

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