Tag Archives: marketing strategy

Marketing to the ad-block generation

ad block

Thought Leadership presented by The Learning House, Inc. By Tricia Hussung Sixty-three percent of internet users ages 18 to 34 are using ad-blocking software when viewing digital content, and 41 percent overall block ads. Just last year, PageFair published a report on ad-block rates that provided some additional interesting insights on the effects of ad blocking. For example, ad blocking ...

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5 pieces of a successful content strategy

5 parts of a successful content strategy

Thought Leadership on Content Strategy presented by Carousel30 This is part one of a six-part series on how to create an effective content strategy, a critical piece of marketing for businesses of all kinds. Having an effective content strategy and content marketing plan can yield great benefits that reach audiences you might not otherwise reach. Let’s first be clear about what exactly ...

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