Tag Archives: Marketing Mastermind

Marketing in crisis: 5 tips for meeting problems head-on

Larry Alton

Social media is a powerful tool for businesses, but it’s also created a dangerous situation: a crisis can emerge and become a major news piece at any moment, 24 hours a day, and you need to be ready to respond. In fact, social media even causes these crises, whether due to an unfortunate tweet by an employee or an inflammatory customer comment. Social media is a public forum and anything can happen.

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Money management: Why CEOs should embrace financial outsourcing

Larry Alton

If you’ve ever belonged to a club or community organization, then you know that the hardest position to fill is always the treasurer. No one wants to be responsible for making sure the money is handled correctly, and the same feeling pervades many business environments, especially when they’re just getting started.

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Want to make the holidays easier on your employees? Here’s how

Larry Alton

The holiday season is both a joy and a nightmare for executives. It brings increased profits, but it also yields customer service issues, overloaded output and stressed employees. When the season does arrive, customers will swarm stores looking for the hottest gifts, and you can bet that many customers will be on their worst behavior.

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Feeling overwhelmed by your business’s marketing needs? Here’s how to get organized

Larry Alton

Digital marketing is big business, but when it isn’t planned properly, it can also turn into a big mess. That’s why it’s important for companies to identify their target audience, develop content and timelines, and segment and assign marketing tasks to appropriate individuals. While your content and message will always be central, a strong organizational system can keep the overall campaign on course.

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