Tag Archives: leads

3 steps to kicking off a successful vertical marketing campaign

Marketing campaign on a chalkboard

Thought Leadership on Revenue Growth Through Qualified Leads And Increased Closing Ratios presented by Katie Jordan at Verasolve. A vertical marketing strategy is tightly focused on meeting the needs of a specific audience. By tailoring your message to a specific industry or market, you are maximizing your engagement efforts and likely shortening the sales cycle and lessening the cost of sales. Step #1 ...

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