Tag Archives: Getting Started

Finnish startup-turned-global-player Smarp wants to transform your employees into brand advocates


Just a few years ago, you were probably trying to find a way to keep your employees off social media. Now, like many CEOs, you may have pivoted to this: How can I get employees to promote my brand on social media and expand my network? The co-founders of Smarp, Mikael Lauharanta and Roope Heinilä, understood the potential power of employees as brand advocates before many companies did.

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