Tag Archives: Crisis

Marketing in crisis: 5 tips for meeting problems head-on

Larry Alton

Social media is a powerful tool for businesses, but it’s also created a dangerous situation: a crisis can emerge and become a major news piece at any moment, 24 hours a day, and you need to be ready to respond. In fact, social media even causes these crises, whether due to an unfortunate tweet by an employee or an inflammatory customer comment. Social media is a public forum and anything can happen.

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Employee dealing with a crisis? Be the wingman, not the fixer

The situation typically plays out something like this: The leader happily delegates a project to a willing employee. Then, for whatever reason, whether it be an unhappy customer, board member or investor, s#!t hits the fan. The leader’s natural instinct for problem solving takes over, he or she jumps in and takes control. The employee then backs away, allowing the leader to step in.

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When corporate crisis strikes, will your digital response be ready?

Man seeing stars that are actually shaped like birds... *Sigh*

Thought Leadership on Branding and PR presented by The Borenstein Group.  It’s not a question of if, but when. Whether it is a security breach that affects millions of your customers, or a bad recorded customer service experience that went viral on the web, an SBA temporary suspension from doing business with the government, natural or man-made brand disasters will strike your successful corporation, and your corporate ...

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Leading through crisis: Learn to knock out the pressure of change


In the world of business, change is a constant. It’s an inevitable force that will come barreling at you whether you’re ready or not. How you deal with the punch, however, is up to you. Read on for advice from experts on change management and top CEOs on how to step into the boxing ring with your A-game in hand.

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Philly CEOs share lessons learned on leading through a crisis

Crises are inevitable in some form and, without proper planning, leaders can be left in a panic. It’s important to know what you can do to plan for change, and what other business leaders are doing to deal with potential and real crises. SmartCEO gathered experienced female business owners to share their insider knowledge and success stories on planning for change, or dealing with an unexpected crisis when one arises.

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