Tag Archives: branding

The history and impact of business jargon


Thought Leadership presented by The Learning House, Inc. By Brian Neese  “Transformation,” “disruption” and “millennials” topped a 2015 survey of business jargon terms workers are sick of hearing. Unfortunately, these are just the latest entries in corporate speak, joining “low-hanging fruit,” “touch base,” “bandwidth” and “innovation.” Business jargon, or specialized language used in the industry, has a long history and ...

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How personal branding benefits the bottom line of your organization

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. As the head of your company, are you absolutely certain that if you walked up to the first five employees you encountered and asked them to state who they are, what they do and what their unique selling proposition is, they could? How many of your ...

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The 3 worst brand mistakes startups make

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design The challenges of being an entrepreneur are many. Often entrepreneurs are on their own to decide the priority of tasks for launching their product or service. There is a lot of advice online from professionals and others who have been through a startup. Even with the best advice, the entrepreneur ...

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How to kill a brand in a week

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design The Super Bowl has become a great opportunity to see brands testing new and daring messages. Do you remember when Doritos challenged their fans to produce a commercial for Doritos to run during the Super Bowl? It was a great campaign that engaged brand-loyal fans and provided valuable insight about ...

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5 tips for building trust through strategic branding

Verasolve trust image for SmartCEO

Thought Leadership on Revenue Growth Through Qualified Leads And Increased Closing Ratios presented by Katie Jordan at Verasolve. We’re bombarded with marketing messages all day, every day — when we’re catching up on news online, scrolling through our social media feeds or listening to a keynote speech at a conference. The exponential increase in exposure to marketing and advertising messages has made every ...

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How the Beall family built Ledo Pizza into a regional franchise empire


Jamie Beall and his brother Rob Beall, who serves as Ledo’s CEO, were born into a restaurant family and grew up in the kitchen. Robert M. Beall, their father, started franchising Ledo Pizza in 1989, and the business has grown by a few locations a year ever since. Rob and Jaime, in more recent years, have taken the reins of the longstanding family brand.

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Three keys to measuring your branding efforts for maximum results, accountability and stakeholder buy-in

Looking at a chart

Thought Leadership on Branding and PR presented by The Borenstein Group.  When was the last time you’ve found yourself proclaiming, “I LOVE the ROI were getting on our marketing. This really helped us GROW this fiscal year!” If you’re being honest with yourself, chances are the answer is slim to none. The majority of us never experienced joy when it comes to explaining marketing and ...

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