mobile app marketing

Marketing your mobile app: Facebook, Twitter and beyond

Thought Leadership on Mobile App and Responsive Web Development presented by Simpalm.

You can develop the world’s greatest mobile app, but it will never succeed unless you introduce it to users. Obviously, that will require marketing and advertising expertise, which can be extremely costly, especially if your app is creating new markets or radically innovating in existing markets. So, how can you get the marketing and promotional support your app needs when you have limited financial resources? Thanks to the hundreds of successful apps our team has developed over the years, we’ve gained significant experience in helping our clients promote their mobile apps. Here are some some general tips for you to consider:

1. Identify the ideal audience for your app.

For example, will your app be especially attractive to young teenagers? Single young adults? Wine drinkers? Farmers? City dwellers? Once you identify the audience for your app, it will be easier to identify the messages you will need to promote it, as well as the best places to target your marketing. Mobile apps are almost exclusively marketed digitally. That is great for do-it-yourself marketing efforts, because you can take advantage of a great deal of free or extremely low-cost marketing techniques.

2. Create a SEO-optimized WordPress website.

Before you launch your app you should create a website to serve as its marketing and promotional base. This can be relatively easy to do using a free or low-cost WordPress site template. The content of your site will include photos and descriptions of your app, news and other information about it. WordPress is essentially a blogging platform. You can use your blog to post news, photos and information to promote your product, as well as link with other related blogs that your targeted audience may be reading.

You can also increase the search-engine value of your site by making sure all content — text, headlines, page names, photo names and captions — include the keywords and phrases that your target audience is searching for on the internet. If you aren’t at all familiar with internet marketing, you can find a great deal of information in the business section of Google’s website. Or, give us a call with your specific questions and we’ll provide the answers you need.

3. Facebook marketing

Facebook provides a variety of free and low-cost ways to powerfully promote your app. It’s absolutely free to create a Facebook page for your app, which you can link to your website. All news, announcements and events you publish on your website can be included on your Facebook page.

As people find your site, encourage them to connect with you on Facebook and to “like” your page. It’s amazing how quickly your page can attract followers and “likes” on Facebook, especially when you consider that it is all free of cost. As your Facebook audience grows, you will be able to target it with low-cost Facebook promotions to call special attention to important news or product updates.

But be warned: Just as positive information about you and your business can exponentially spread via Facebook and other social media, so too can negative information. Protect your reputation. Don’t buy fake “likes” or post bogus claims about your app. Be genuine and authentic. That’s the best way to quickly grow a loyal following for your app or for your company. In that same vein, be careful to not inundate your friends, family or customers with too many promotional posts. If you make a nuisance of yourself, your followers will simply stop actively following you, which will greatly reduce Facebook’s promotional value for you.

Remember, Facebook isn’t just a promotional tool. It’s also a customer-relationship management tool.

4. Twitter marketing

Just like Facebook, Twitter also allows you to create a page for your product. You can also use Twitter to identify and connect with particular audiences using hashtags. Twitter uses hashtags to help users find messages on particular topics. You will be able to use hashtags to identify the users most important to your app or business.

5. LinkedIn

LinkedIn is an excellent way to connect with professionals, entrepreneurs and companies. We can target specific companies/organizations and professionals. If your app is service-based and related to students and professionals, LinkedIn will help you connect with them. LinkedIn also has several groups and forums you can join related to your app to reach out to several of the industry professionals.

6. Press releases

You can write a press release for your app and send it to press release websites or targeted news media. Some PR websites are available for free, and some will charge you a fee. You will want to use both to gain the most traction. PRLog, NewsBox, Pressreleaser, Bignews, PressBox, OpenPR are examples of free sites, while PRWeb and Newswire will charge a fee to publish your press release, typically between $100 and $500, depending on the audience you want to reach. You should also send your press release to targeted newspapers, trade magazines and websites, which are always looking for relevant, free content for their readers. It’s important, however, to make sure your release is well-written and contains real news, not just puffed-up claims about your app or your company. If your press release doesn’t have interesting information it it or requires a great deal of editing, it will not be published and the time you spent on it will have been wasted. However, if you do get your press release published, it will not only get in front of your target audience, it will help your website get better search engine performance.

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