Founder and CEO
Location: Brooklyn, NY
Small Planet Digital’s multidisciplinary team works on everything from strategy and user experience to graphic design, coding, client services and project management, so Gavin Fraser says it’s vital that the whole team is communicating properly and working together. For Fraser, this all starts with finding the right people to join the team. One of the most significant indicators of cultural fit for candidates at Small Planet Digital is empathy. “We value empathy, so [finding] people who are empathetic, who can put themselves in the shoes of either their co-workers or our clients or anyone, and really understand the motivations and needs of other people, is critically important,” says Fraser. With the right employees in place, Small Planet Digital makes sure they enjoy their work by creating company sports teams to participate in things like shuffleboard and skee ball.
“We have wellness programs in the form of, ‘Please bring your dogs to work.’ So we have a lot of dogs running around the office, and that’s usually fun. Most people like that and it creates a kind of relaxed, friendly atmosphere.”