Thought Leadership presented by National Press Club
Selecting the right venue for your event can make all the difference. Whether you’re planning a large multi-day conference, cocktail reception, lavish awards gala or business meeting, there are lots of things to consider when exploring venues. Based on The National Press Club’s 107 years of experience in planning and hosting more than 2,000 events annually, here are our top five tips for choosing a venue for your next event:
1. Location, location, location!
The venue’s location should be easy to get to for your guests. If you are looking in a city, be sure it is near a metro hub or station, and that there are plenty of parking options nearby. If you are going to have out-of-town guests, find a location that has a variety of hotels within walking distance to give your attendees multiple options to meet their varying travel budgets. If it is a multi-day event, also try to find a venue with nearby visitor attractions within walking distance so your guests have things to do during downtime.
2. Flexibility of size and space
The venue size and capacity must be just right: Too small, and it will seem crowded; too big and it will seem empty and under-attended. Most venues provide capacity numbers for all their rooms, and you should aim for your target attendance to be slightly under capacity limit, never over. Also, find a venue that has multiple room-size options so that if you need to move to a different sized room based on registrations, you have that option to find the right space as your plans progress.