Location: New York, NY
Maria L. Ellis, MBA
GsgUSA LLC is an affiliate of the Italian cycling-wear brand Giessegi Slr and was founded in 2014 to bring high-fashion cycling wear to the U.S. GsgUSA sells its products through Amazon, eBay and Jet. Through her work as president of GsgUSA, Maria L. Ellis promotes sales growth and profitability by increasing the company’s market share across the U.S.
Fun Fact: “Many of the most influential women in U.S. history have been AAUW members, from Eleanor Roosevelt to Patsy Mink.”
Ellis says the biggest challenge she faces is balancing all the needs of the business with the needs of employees. “I have learned to be a better communicator to enable all stakeholders to become familiar with our mission and vision,” says Ellis. In addition, this leadership style helps GsgUSA implement the right strategies to accomplish its measurable short- and long-term goals, she says. One of Ellis’ other goals has been to lead by example, as she believes it is the best way to manage a small business effectively.
Through her involvement with the American Association of University Women (AAUW), Ellis works with local colleges, such as the New York Institute of Technology and the College of Mount Saint Vincent. As president of AAUW Empire State Virtual Branch, Ellis educates graduating seniors about salary negotiations and job opportunities, and GsgUSA contributes to fellowships and scholarships that enable women to obtain doctoral degrees.