BIGFOOT, BIG IMPACT
Founder and CEO
Bigfoot Communications has always promised to tell each client’s unique stories with a personalized approach, and that motto still holds true after five successful years in business. Jonathan Ballin explains his secrets to breaking into the market and differentiating his company in a crowded and highly competitive industry.
Q: Bigfoot Communications is celebrating its five-year anniversary. What is your secret to success?
A: Through networking and powerful word-of-mouth recommendations over the past five years, Bigfoot has managed to build a strong portfolio while working with some incredible high-profile clients. I am passionate about what I do and always keep a positive outlook, no matter how stressful things can get. It also helps to plan ahead. I’m always looking for ways to improve my company while striving to deliver beyond our clients’ expectations.
Q: How do you tell a company’s brand story to make it their own?
A: Because no two clients are the same, every account we work on is catered to the unique needs of the specific project. We search for products and design logos and color schemes that perfectly complement each company’s distinct corporate culture and personality.
Q: What differentiates Bigfoot from its competitors? How are you unique?
A: Our mission is simple. We engage our clients and employees at every touch point with a new approach, a new logic and a new method. Our hands-on, personal involvement with each of our clients sets us apart from many similar agencies. A brand should tell a consistent, inspiring story at all times. Our experienced team brings a fresh perspective to our clients’ internal and external marketing needs.
Q: What aspects of your team make Bigfoot the best at what they do?
A: We have assembled a team of experts who have built global brands and we have them apply their best practices to generate positive ROI for our clients. By working directly with the top decision makers, we avoid the usual sluggishness of corporate giants.
Q: What are your plans for future growth?
A: Bigfoot is always looking for ways to expand and corner the market. We’ve grown considerably in recent years, and we continue to grow as we gain new long-term clients. We would also love to expand our services globally.
Q: What challenges have you faced when trying to break into the market?
A: As a boutique agency, there have certainly been some difficulties in establishing Bigfoot amongst our larger, older competitors. Luckily, we offer a more specialized and personalized experience for our clients than many big corporations that offer similar services to their clients.
Q: How do you ensure a positive ROI for your clients?
A: By constantly being on the lookout for creative, cost-effective ways to enhance the return on our clients’ marketing dollars, we guarantee innovative solutions to business challenges. We work closely with our clients to meet their business goals and objectives.
Q: Why do your clients love doing business with you? How do you maintain your clients’ returned business?
A: Our clients love doing business with us because we are able to go above and beyond what many other branding or marketing agencies can offer. We strive to exceed our clients’ expectations by offering them customized marketing and branding solutions to enhance their company’s internal and external positioning, and public persona.
Q: How did you start Bigfoot Communications?
A: I was part of another agency that was working on employee engagement and recognition programs, and I saw the need for a branding agency like Bigfoot Communications. I wanted to craft brand experiences that would help businesses harness the competitive advantage of marketing. I launched Bigfoot Communications in 2009.