Location: Philadelphia, PA
Jacobson Strategic Communications provides specialized, targeted communications services to both local and national clients. “We have three to four senior people on every account, backed up by a support team,” says president and CEO Susan Jacobson. “Each senior team member has a minimum of eight to 15 years of specific communications services experience. Most PR/communications firms will simply look around and see who’s available in the office. … That’s not what we do at Jacobson.”
WORDS OF WISDOM: “The only barriers that you set are your own.”
Jacobson’s goal is to provide the flexibility that allows people to do their best work. “I wanted to give individuals the freedom to work on our accounts, but also to be able to be home with their kids or even work for clients of their own. There is a fantastic amount of overly talented people who feel constricted by the 9-to-5 office job,” she says. Under Jacobson’s model, employees have the option of working from home or tailoring their own schedule, based on their individual priorities. “By having the best communications professionals work on their own terms, I have happy, productive employees who provide the best results for our clients,” says Jacobson.