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How to ensure you’re tracking the right metrics as you build your business

Larry Alton

The world of digital marketing, SEO and business tracking evolves incredibly quickly. Every week, month or quarter presents an opportunity to look back on something that you’ve been tracking, and determine if it’s worth your time to continue. Constantly looking for ways to improve and adjust to current market demands is the best way to send your business on the road to success.

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How to predict the future of your business

Man looking out toward the future of his business

Great investors like Warren Buffett have earned their titles through their ability to predict the future of the market. With a little luck, and a lot of knowledge of what business professors call “value networks,” the future of business is easier to determine. Value networks are a system of businesses and service providers that work together to create value for their customers. ...

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Cybersecurity is everyone’s priority

security compas

Thought Leadership on Business Insights presented by Sterling National Bank. One of the biggest concerns surrounding the Internet of Things (IoT) is data security. More devices than ever are transmitting more data than ever, posing a significant threat to businesses tied in to the IoT. In the past, an individual or department might be responsible for data security and cybersecurity within ...

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Changing your strategy: The art of the pivot

businessman deciding which way to turn

Thought Leadership on Lending presented by Gibraltar Business Capital. Trying to maintain status quo in a small business is nearly impossible, and potentially detrimental. Today’s increasingly dynamic and fast-moving business environment demands continuous assessment of your business and your market, coupled with an openness to change where and when necessary. Without this kind of mindset, any organization can quickly lose touch ...

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Telecom contract negotiations: 5 mistakes you don’t want to make

People negotiating a contract

Thought Leadership on Telecommunications presented by TeleStrategy, LLC. As we are meeting with our clients to discuss 2016 priorities, one of their most dreaded projects is rebidding their telecom services and negotiating a new telecom provider contract. While our firm handles these details for our clients, don’t feel like you are alone if you are completely confused by telecom agreements and ...

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3 reasons “hyperlocal marketing” cannot be ignored

marketing to a select few people

To what extent do you focus on your immediate geographic location in marketing your business? If your response falls within the range of “negligibly” to “not at all,” you might want to consider adding significant stress to this dimension in your promotional efforts – even if your company is focused on attracting nationwide or international customers. What’s the purpose behind directing attention toward customers who are so close at hand?

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7 organization structuring mistakes no one talks about

organization

Thought Leadership on an Execution Plan presented by GetBusinessTraction. Every business has an organizational structure. Sometimes it evolves haphazardly, and sometimes you design it deliberately. Yet other times there is a blend between the two. Regardless, the effect of the organization’s structure on the business is immense. At every stage, the organization’s structure either enhances or hinders that business’ movement forward. It ...

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