Catalpha Advertising & Design

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Do you have a ‘go-to-market’ strategy?

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design How does your business connect with its customers? How do you go from the initial connection with a potential customer to the fulfillment of your brand promise? The answer to these questions will define your "go-to-market" (GTM) strategy. A GTM strategy brings together all of the key elements that drive your business: sales, marketing, distribution,
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Developing a winning marketing strategy

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design You’ve got a lot on your plate with managing your business and innovating products or services to stay ahead of the competition. Without a marketing plan and a new business effort, there won’t be a need to manage your business because leads will trickle away. Hiring a branding and marketing agency takes a lot off
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How to create a campaign that delivers customers

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design In today’s mobile and internet era, we have more tools to choose from to create an effective marketing plan than “Mad Men” had in the 60's, but expectations and needs have not changed. Getting the best return on investment from an advertising budget is the priority. I work with small companies that have a local
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The 3 worst brand mistakes startups make

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design The challenges of being an entrepreneur are many. Often entrepreneurs are on their own to decide the priority of tasks for launching their product or service. There is a lot of advice online from professionals and others who have been through a startup. Even with the best advice, the entrepreneur is responsible for all the
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How to kill a brand in a week

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design The Super Bowl has become a great opportunity to see brands testing new and daring messages. Do you remember when Doritos challenged their fans to produce a commercial for Doritos to run during the Super Bowl? It was a great campaign that engaged brand-loyal fans and provided valuable insight about their customers. Research and focus
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Why you need to know what kinds of customers are loyal to your brand

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design. If you are a retailer, you see customers who walk into your store every day and you interact with them, but that interaction doesn’t provide a full demographic profile of customers. Service businesses and B2B companies can have an overview of customer trends by evaluating their sales. But truly understanding what is creating your loyal
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Who’s driving your brand?

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design. A company’s brand can be more valuable than its most successful product. The operative word here is “can.” Consider Apple. It has created, very strategically, a brand culture of “raving fans.” Its customers anxiously await information about a new product and are happy to pre-order. Apple has worked hard building its company culture, with a
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5 warning signs your brand is stale

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design. The movie “13 going on 30” was on cable the other day. (I love the “Thriller” scene.) The competition between two magazines that results in one having to reinvent itself is the backdrop for the drama between Jena, Matt and Lucy. When the staff is told that corporate “… dropped the R word” Lucy exclaims
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7 steps to making your website a lean, mean lead-generating machine

12 mistakes that kill page rank

Top 8 marketing realities that impact your business

5 things you must know before starting your product packaging

Karen headshotABOUT KAREN KERSKI: Since founding Catalpha, Karen has created a reputation for consistently helping clients meet and exceed their goals. Her creative success crosses all marketing platforms including delivering a direct mail campaign that garners an 8% response to product rebranding that is attributed to doubling product sales. She cut her teeth at a small Baltimore agency and then moved on to a national firm. A major impact of these experiences was the frustration with the agency structure that bottlenecked the client projects and filtered critical information. Karen structured her firm to be client focused with a flow of communication between client and creative. Her approach puts the client in direct contact with their Creative Director and sometimes it is Karen.

Over her 35 years in the field Karen has a huge portfolio of work for start-ups to major brands. Her client list includes companies you may not recognize like Savenia Labs® and ScreenEx® to brands you know (Franke USA®, DEWALT®, FedEx® …when they were Federal Express). No matter the size company or brand recognition, Karen gives each the same attention because every client needs the same results; leads, sales and brand recognition.

She manages operations and works directly with clients on their marketing issues including creating effective marketing plans, memorable brands, websites and package designs that sell, managing accounts of every size, and even fixing the copier. Along the way she’s won more awards than she can count and helped clients achieve the kind of success they only dreamed about. Karen eats, sleeps, and breathes marketing and advertising. You’ll be glad to have her on your side – you’ll be glad your competitors don’t.

www.catalpha.com/

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