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How personal branding benefits the bottom line of your organization

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. As the head of your company, are you absolutely certain that if you walked up to the first five employees you encountered and asked them to state who they are, what they do and what their unique selling proposition is, they could? How many of your employees have clearly defined reputations
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The commitment: Are the people on your team ready to say 'I do?'

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. How committed are the people who work for you? I’m serious. When you aren’t around, and they are left alone, are they excitedly discussing the projects, opportunities and environment you have created or are they rolling their eyes, checking social media stats and doing a mental count down to Friday? If
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What your competition is doing that should scare the hell out of you

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. Last week, I got a game-changing email: a job announcement. No, I am not looking for a new job. I’ve got a pretty sweet one now, as the CEO of my own agency. The person who sent the email thought it would be “of interest.” And boy was it. In a
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5 ways to pull your executives from behind the desk and put them into your marketplace

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. You can have the deepest bench in the industry, but if you aren’t strategically leveraging the skills, talents and insights of your top executives to elevate your visibility within the marketplace, you are missing a huge opportunity. Here are five ways to leverage your team: Speaking on behalf of your organization:
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Do you have the mindset of an industry thought leader?

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. After 8 years of running a full-service Personal Branding + Elevation Agency, one thing has become abundantly clear. If your mindset doesn’t match your vision, you will never attract the level of success you intend to. Mindset is everything. Contrary to popular belief, it isn’t synonymous with degrees (MBA, PhD, Esq,
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You’ve got a deep bench. Why aren’t you leveraging the talent?

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. Ever wonder what some of this nation’s most successful organizations are doing that yours is not? They are leveraging the talent of their key players. You would be surprised to learn how many top performing organizations require those in the C-Suite and their SME’s to help elevate the company brand as
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You know who you are, but does your market?

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. I remember it like it was yesterday. I was sitting at a dinner party with a group of friends when my name came up: “You need to meet Jennifer Ransaw Smith; she is an amazing motivational speaker.” Hmm. Motivational speaker? I looked over at my friend (who had hired me on
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The power of perspective: What it means to your business and brand

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. Last week, I received a text from a client asking me to call ASAP—and I did. From the moment I picked up the phone I could immediately sense that something was drastically wrong. As my client spoke, I could hear the fear, disappointment and confusion over her situation and realized that
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Brand id

15 reasons executives should schedule a personal branding strategy session ASAP!

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. Let’s face it. Sometimes you are so busy doing your job that you don’t have enough time on the clock left to strategize your next move, let alone your next five moves. So what happens? Well, one day you look up and you can’t recall how you got here.  You’re dumbfounded
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checklist

‘Personal Elevation’ check list

Stop being your industry's best kept secret and leverage your skills, talent, education and knowledge to become the "person to know in your industry." Review the checklist below to help you map out your personal elevation agenda.
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10 books every industry thought leader should have

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Top 5 digital marketing tools

7 strategies to catapult your visibility within the next 30 days

Jennifer headshotABOUT JENNIFER RANSAW SMITH: Jennifer Ransaw Smith is a nationally recognized Personal Elevation + Brand Strategist. As the founding CEO of Brand id|Strategic Partners, the nation’s only full-service personal elevation agency, she works with entrepreneurs and executives from coast-to-coast to help them leverage their expertise to position themselves as “the person to know” within their industry.

After more than a decade of helping some of the nation’s most prominent brands like Burger King, AT&T, Texaco, Clairol and Coke position and differentiate themselves in the marketplace, Jennifer recognized the urgent need for an agency that positioned people the way that marketing and advertising agencies positioned products and services (with a dedicated team focused on the elevation of that specific brand). It resulted in the birth of Brand id|Strategic Partners, the first full-service personal elevation agency. They specialize in transforming subject matter experts into brand assets.

Called a True Visionary by her clients, Jennifer is on a mission to empower her clients and audiences by providing them with effective strategies that can be implemented immediately to make significant changes in how they are currently being perceived. She divides her time between speaking, training, and coaching clients on how to become the person to know in their industry.

Her tips, tools and strategies have appeared in a myriad of places including ABC, The Washington Post and The Baltimore Sun. For more information about her or her services, please visit, PersonalElevation.com.

www.brandidsp.com/