NewDay USA

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Robert Posner
CEO
Location: Fulton, MD

NewDay USA

Each department within NewDay USA has been designated as an NFL team. “Our sales NFL teams compete with each other from month to month on their production and are awarded incentives for winning,” says Robert Posner. “When team members meet a certain goal, they are awarded their own official, customized team jersey, and at the end of the year our ‘Team of the Year’ is awarded an exact replica of the Lombardi Trophy.” Through a special program at NewDay University, new employees get leadership coaching from top management and outside experts. “We show them what it means to influence and partner with teams across departments, delegate tasks and adapt to constant change,” says Posner.

“The most important aspect of building a great company culture is hiring great people who believe in the company’s mission.”