Thought Leadership on Shared Office Environment presented by American Executive Centers.
For the success and survival of any business – no matter how large or small – lead generation is essential. While your confidence in knowing the services or product you provide your clients is solid, knowing that you have potential business in the pipeline is just as critical to the success and growth of your business. Business development can be challenging – particularly for a new business – and even those in business for years can struggle with it at times. Effective lead generation will help make your prospecting and business development easier. Here are 3 suggestions to consider:
- Form an affiliation: Partnering up with the right business in an industry that is complementary to yours is a smart way to grow your business. Be certain that your businesses complement one another’s brand, with similar commitments to quality. To increase the chances of an ongoing success, make sure you have your agreements clearly written down.
- Create a referral program: Your clients, vendors and networking contacts will be more likely to refer business to you if you ask for it! Showing your appreciation for new business with a referral gift will surely keep you top of mind. We at American Executive Centers offer a $500 referral gift for office clients and a $200 for Virtual Office clients.