Social Tables

Dan Berger headshot
Winner Tag

Location: Washington, DC
Founded: 2011
Industry: Technology

Social Tables

Dan Berger


Social Tables provides cloud-based hospitality software whose goal is to position properties to work more collaboratively and efficiently with their event and meeting customers. The company’s vision has been instrumental in achieving its growth, says CEO Dan Berger. “We have a product roadmap for where we want our company to be in one year, three years, five years and 10 years. The roadmap allows us to keep a pulse on our progress and adjust when timelines are pushed.” Social Tables also likes to keep in touch with its customers in the hospitality industry, for example through polls, to make sure its product remains relevant.

Quick Tip: “A great leader knows how to push boundaries when making strategic decisions for the company, while motivating and aligning his team.”

In hiring for open positions at Social Tables, it has been crucial to find the right balance between culture and skill. “Hiring cultural fits is more important than hiring the best in the field. Everyone has to work together for a company to grow, and if you can’t find common ground, it will be hard for your company to take the next step,” says Berger. “We have an in-depth interview process where every applicant goes through a culture interview to make sure they are a good fit with our team.” Social Tables also has taken steps to update its core values, in an effort to make sure everyone on the team still identifies with the company’s culture as it grows.