Green Generation Solutions, LLC

Brad Dockser headshot
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Location: Bethesda, MD
Founded: 2011
Industry: Energy

Green Generation Solutions, LLC

Brad Dockser


Green Generation Solutions, LLC (GreenGen) engineers and implements energy-efficiency solutions for commercial, industrial, healthcare, hospitality and government facilities around the world. Since its inception, the company has generated more than $4 million in annual energy-related savings for its clients, says CEO Brad Dockser. Dockser and his co-founder, Debbie Dockser, took a chance that the marketplace was interested in investing in energy-efficiency measures that make good business sense. “[Our] 1,000 percent growth since 2011 confirms that building owners and executives are looking to ‘operate in the green,’” he says.

Quick Tip: “We see our job as hiring smart, curious people and then giving them goals, direction and a platform to perform and grow.”

Due to GreenGen’s fast growth, the company has had to reorganize its structure four times in the past 18 months, including changing roles and reporting structures, and adding new regional offices in Europe and Asia. “We need to get the right people in the right roles and at the same time meet employees’ need for career growth and development,” says Brad Dockser. “Early on, we had many generalists, but now we are developing them into more focused experts. … This has impacted our business and how we move projects through the organization.” In leading GreenGen, Dockser adds, he has learned that “smart, curious people have a near-infinite ability to grow professionally and personally.”