Medical Guardian

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Geoff Gross headshot
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Location: Philadelphia, PA
Founded: 2005
Industry: Medical alert

3-Time Winner

Medical Guardian

Geoff Gross


Medical Guardian was founded on the simple notion that it’s possible to provide affordable, reliable medical alert services to seniors who wish to live an independent life at home. CEO Geoff Gross notes that his grandmother had a medical alert system, and it saved her life three times. Though Medical Guardian started out as a marketing and sales company, it has grown to become a personal emergency-response system provider, and in the next five to 10 years, Gross’ goal is to make it a business that clients and friends turn to for all the products and services they need. To ensure it provides the best products and services available, Medical Guardian is dedicated to maintaining a laser focus on technology, with the goal of becoming part of the growing market for activity monitoring and telehealth.

Quick Tip: “You can have great ideas, sell the latest and greatest products and design the coolest office space, but if you don’t have the right people on the bus, you won’t grow a great business.”

Aside from technology, Medical Guardian’s greatest growth factor are its people. The company is committed to finding the right talent, as those employees are the ones that allow Gross to step back from the details and focus on moving the company in the right direction. Each employee at Medical Guardian is committed to the vision, rather than just working to collect a check, Gross says. He adds that hiring the right leaders has been the single most important factor in getting Medical Guardian to this point.