Location: Blue Bell, PA
Industry: Software, unified communications
A HEDGEHOG STRATEGY FOR SUCCESS
CoreDial, LLC uses its software and services to help other companies sell, deliver, manage and invoice for cloud communication services. One of the key elements of the business and its growth have been its partnerships. CoreDial has adopted a policy of seeking out quality partners and customers to improve the effectiveness of its sales. In addition to being discerning about choosing partners, CoreDial has also worked to improve its software, services, onboarding and training to better support those partners. Now, the company plans to become a leader in the SaaS industry, with a particular focus on the untapped frontier of cloud communication in SMBs.
Quick Tip: “The better you listen, the better you are able to solve problems that help drive fast and profitable growth.”
One of the biggest transitions CoreDial has undergone was changing from a direct sales strategy to an indirect one. After making that decision, the company faced the challenge of aligning its culture to support its overarching vision. Its main tool in accomplishing this was Jim Collins’ book Good to Great. Every member of the staff was encouraged to read the book and contribute to the creation of a “hedgehog strategy” for the company. It’s a strategy that focuses on an organization’s true passion, says CEO Alan Rihm. In accordance with this, leadership and employees alike discussed the shared vision of CoreDial, and how it needed to support the goals of each employee.