YibLab, Inc.

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Jasmeet Sawhney headshot

Location: Berkeley Heights, NJ
Industry: Media/PR, technology

YibLab, Inc.

Jasmeet Sawhney
Years in role: 3
Years at company: 3

INSPIRING THE TEAM: “I believe there is no defined formula to inspire and motivate others, and you cannot create one for the sake of it,” says Jasmeet Sawhney, CMO at YibLab, Inc. “It is a natural part of your everyday job, and mentoring your team is just a characteristic of good leadership. When it comes to inspiring teams, I simply use my instincts and try to be ‘me.’”

FUN FACT: “Most people know that I love to read and write, and that I am writing my marketing book. But no one knows that I really want to write a fiction novel one day.”

OVERCOMING CHALLENGES: “My biggest challenge has been establishing YibLab’s brand identity as we try to go up against established players, who have much higher marketing and sales budgets, and strong existing relationships with clients,” says Sawhney. “We used a combination of growth tactics to achieve this. For example, we knew that there was no way to convince brands to start working with us without showing them the differentiation and value in our work. So we started a ‘free campaign for every brand’ marketing program. We ran free limited-scope campaigns for every brand we were pitching for business. There were no strings attached. But this provided us a lot of traction, and helped us get many clients simply because they liked the work we did for them.”

STRONG RELATIONSHIP: Everyone on the YibLab team is like a big family, says Sawhney. “There are no strangers — you actually spend more time with these people than you do with your spouse.”