The Leader’s Edge/Leaders By Design

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Shelley Potente headshot
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Location: Bala Cynwyd, PA
Industry: Professional services

The Leader’s Edge/Leaders By Design

Shelley Potente
SVP and Managing Director
Years in role: 5.6
Years at company: 5.6

INSPIRING THE TEAM: “I believe that inspiring others comes from truly appreciating and respecting the people on your team, no matter what level in the firm,” says Shelley Potente, SVP and managing director at The Leader’s Edge/Leaders By Design. “When leading and mentoring, I trust and empower people to take on responsibilities that they may initially find intimidating, and remain there to guide and support them.”

FUN FACT: “Whenever I share the fact that I have camped, people react with shock — ‘YOU camped — with tents and sleeping bags?’”

OVERCOMING CHALLENGES: Potente joined The Leader’s Edge to expand the company’s visibility and grow its coaching and leadership development business. “Our team is composed of incredibly accomplished professionals who are executive coaches and consultants. Most prefer not to market or sell, as they are not comfortable doing so,” she says. However, once Potente shared with the team her “consultative” approach to selling, she was able to convince her colleagues to incorporate some of her techniques into their meetings.

STRONG RELATIONSHIP: Potente’s relationship with president and CEO Molly Shepard “has evolved from one of distant respect for one of the most highly recognized, successful female leaders in our region, to one of sincere respect from having gotten to know and work closely with Molly,” says Potente. “Molly brought me in to be part of her leadership team, and she … treated me as an equal, a leader.”