The Leading Niche

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Location: New York, NY
Founded: 2007
Industry: Professional services

2-Time Winner

The Leading Niche

Tamara Nall
President and CEO


The Leading Niche (TLN) provides support to commercial and government customers in domestic and international markets. Its services include Big Data analytics, studies and analysis, IT consulting, financial management and auditing, and process improvement services. TLN’s goal is “to offer customers the capable support of a large business, with the small-business focus on customer care, detail and exceptional program delivery,” says president and CEO Tamara Nall. “Every potential customer’s need is analyzed carefully.”

Quick Tip: “For a fast-growing company, well-defined and well-documented processes are paramount.”

TLN’s first client was a financial institution in West Africa. “We conducted research and data analytics and received high praise for excellent service, outstanding employees, and our commitment to the local area,” Nall says. TLN won that contract based on its commitment to hire one third of its workforce locally and help build local capacity. Since then, TLN has grown domestically and internationally while staying true to its principles. For instance, in the U.S., TLN ensures that 35 percent of the employees it hires live and work in the community where its office is based. What’s more, TLN employees don’t lack for appreciation. In addition to educational assistance and bonuses, the company offers employees the chance to nominate their peers for gift certificates to reward exemplary performance. “The result has been a dedicated workforce and a low attrition rate,” says Nall.