Location: New York, NY
PulsePoint formed in 2011 as the result of a merger between two digital media companies: Datran Media, an audience-measurement platform, and Context Web, one of the first real-time bidding ad platforms. “Together, PulsePoint was the ultimate ‘peanut butter and jelly sandwich,’ comprised of the two essential ways brands buy their advertising and publishers monetize their web inventory,” says CEO Sloan Gaon. Much of PulsePoint’s growth can be attributed to key initiatives launched in the first half of 2016, such as strategic partnerships with premium publishers and brands, and enhancements to the company’s suite of solutions.
Quick Tip: “[Great leaders are] not only defined by the example they set, but by the people they surround themselves with.”
PulsePoint saw 307 percent revenue growth between 2013 and 2015. “However, with this fortunate situation comes the inevitable plateau,” says Gaon. “One of the greatest challenges PulsePoint has faced as a result of rapid growth is sustaining momentum, which we address in two ways. Firstly, it’s important to diversify and evolve your business unit. Accelerated revenue growth has allowed us to explore entry into new verticals where there is significant revenue opportunity. Secondly, once you hit a phase of rapid growth, ensuring that you continue to hire the right people becomes more important than ever.” To sustain its growth and remain relevant within the industry, PulsePoint is looking to consolidate its technologies to be as efficient as possible, while expanding its services across various verticals.