Lokai Holdings LLC

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Location: New York, NY
Founded: 2013
Industry: Consumer products

Lokai Holdings LLC

Steven Izen
Founder and CEO


Lokai Holdings LLC infuses its trademark bracelets with elements sourced from the highest and lowest points on Earth. The white bead carries water from Mount Everest sourced by local Sherpas, and represents life’s highest moments. Sitting directly opposite, the black bead holds mud from the Dead Sea, signifying the difficult moments of life. “These extreme elements are a reminder to find balance — staying humble during life’s peaks and hopeful during its lows,” says Steven Izen, Lokai’s founder and CEO. “The Lokai lifestyle is devoted to finding balance, sharing success during life’s peaks and gaining perspective during lows.” Lokai supports this message by donating 10 percent of net profits to various charitable organizations.

Quick Tip: “I believe that a great leader is defined by execution, focus and confidence.”

Lokai’s message of balance has been a key contributor to its growth. “Everyone has experienced a low, where they feel hopeless, and everyone has experienced a high, where they feel on top of the world,” says Izen. “The message of seeking balance through these highs and lows resonates with consumers and allows them to create deep, personal ties with Lokai products and experiences.” Izen is optimistic for the company’s future growth prospects. “With the rise of mindfulness, meditation and health, balance is becoming top of mind for so many consumers.”