Location: New York, NY
Founder and CEO
TAKING BACK CONTROL
Kargo is a mobile advertising company that creates campaigns for brands such as Unilever, Verizon and L’Oréal, but also partners with a network of top publishers, such as Hearst and The New York Times. “Thanks to this editorial alliance, our audience rivals Google and Facebook in terms of scale and helps publishers finally take back control (and ad revenue) from the ad duopoly by encouraging brands to buy directly from media companies,” says Harry Kargman, founder and CEO of Kargo. “Thanks to our unique business model and commitment to reinventing advertising, this has been a record-breaking year.” The company has broken a key revenue milestone, expanded internationally and attracted talent from tech giants like Apple and Google.
Quick Tip: “A great leader is someone who isn’t afraid to take risks and sit outside his comfort zone, but also knows when to pivot and when to commit.”
“While competitors in the mobile advertising space have focused on the larger and easier-to-grab low end of the market, Kargo’s focus is on the smaller, but much more exclusive, high end of the market,” says Kargman. This has been a competitive differentiator for the company. In addition, “Kargo creates fun and helpful ads that consumers actually like to engage with and that don’t slow down load times,” he says. “This year, Kargo has also committed to focusing more than ever before on research and consumer insights, and we’re making some big bets on technology that will change the way mobile ads are bought, sold and measured.”