HeBS Digital

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Max Starkov headshot
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Location: New York, NY
Founded: 2001
Industry: Technology

HeBS Digital

Max Starkov
President and CEO


HeBS Digital specializes in hotel digital marketing, website design and direct online-channel consulting. The company “has pioneered many of the best practices in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications,” says president and CEO Max Starkov. Its client portfolio includes luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents. A focus on industry thought leadership has contributed to HeBS Digital’s growth, says Starkov: “Through series of articles, whitepapers, webinars and industry conference speakerships, we not only analyze hot digital technology and marketing trends, but recommend concrete action steps and guide the industry in the right direction.”

Quick Tip: “Love your employees and love your customers.”

Employees are HeBS Digital’s main assets, says Starkov. “Our main challenge is not coming up with cutting-edge technology, or a lack of innovative ideas, but getting hold of the smartest employees we can find. There is a major deficiency of digitally savvy professionals out there.” To keep the employees it has found, HeBS Digital treats them as family, while maintaining a casual, startup-like work environment. Going forward, Starkov wants to increase HeBS Digital’s footprint in the global hospitality industry. “There is a real need for avant-garde digital technologies and services on a global basis,” he says.