Location: Rockville Centre, NY
Industry: Employee benefits, group health insurance
CHANGE AND CONTINUITY
Schulman Insurance Brokerage, LLC is an employee benefits advisory firm offering guidance on group health plans and group ancillary plans such as life, dental and disability. The Affordable Care Act (ACA) has been a key factor in the company’s growth, says president Jonathan Schulman: “What that essentially did was take out a lot of our competition at the beginning. Since the ACA is very complicated, only brokers specializing in employee benefits have been able to be competitive in this space.”
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Initially, Schulman Insurance Brokerage built its business through telemarketing and networking. “Now we’ve moved almost all of our marketing efforts digital. It had a huge impact on our growth,” says Schulman. “This year, more than 60 percent of our new business comes from our online marketing efforts.” One obstacle Schulman Insurance Brokerage has faced is delivering a continuous level of service as it has grown. “Finding qualified employees who can adopt our service model has been somewhat of a challenge, but we’re currently in a good place,” says Schulman.