Location: Baltimore, MD
Industry: Digital media and marketing
GROWING THE FAN BASE
SocialToaster, Inc. provides a social engagement platform that helps brands connect with and grow their fan base. “Using SocialToaster, companies can empower their biggest supporters to act as word-of-mouth ambassadors across social media and digital channels,” says CEO Brian Razzaque. The company employs customizable content, a patented sharing process and mobile and social media integration, combined with analytics that help clients measure campaign results.
Quick Tip: “Great leaders are defined by their ability to inspire people — to paint a picture of a grand vision for something and to have people want to follow them.”
“SocialToaster was one of the first companies on the market to attempt to tackle the problem of fan engagement — not just growing audiences on social, but getting them to actually participate on social in a meaningful and measurable way,” says Razzaque. This ahead-of-the-curve mentality has helped the company grow, along with the fact that social networks are increasingly focusing on monetization. “Brands have realized that they don’t really own their fans, and that it’s a pay-to-play environment,” notes Razzaque. “This has led to them looking for platforms like ours to help them better manage and engage their fans.” Razzaque hopes that five years from now, SocialToster will be the go-to platform for helping businesses around the world manage social engagement.