Location: Baltimore, MD
Industry: Healthcare, IT and government
GOOD TO AUDACIOUS
When Christopher Brandt founded his company in 2004, he decided its name should be a tribute to Jim Collins’ business bible Good to Great, which makes mention of “big, hairy, audacious goals.” “The idea resonated with me, as my own audacious goal was — and continues to be — to build a world-class consulting firm,” Brandt says. Considering that it’s crucial for a consultant to ask tough questions, he settled on the name “Audacious Inquiry” (Ai) for his budding business. “To be sure, business partners rarely forget Ai’s name, and the brand has grown stronger as a result of the quality of the Ai team.”
Quick Tip: “Lasting, positive relationships are important and valuable. Treat people the way that you would want to be treated.”
Ai’s focus is on healthcare IT, an industry caught in a transformation driven by legislation, as well as demands by patients and providers to bring healthcare up to higher technological standards. That transformation has created a tremendous need for Ai’s IT and policy consulting services. “One of Ai’s differentiators is our unique perspective of health IT as both policy experts and software engineers,” Brandt says. That intersection of talents is appreciated by the federal government, among others. Among its customers, Ai counts the Office of the National Coordinator for Health IT within the Department of Health and Human Services.