Talk of the Town

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Steve Rothenberg headshot
Family Business Honoree

Location: Rockville, MD
Founded: 1993
Industry: Special events
Generations: 3

Category: Emerging

Talk of the Town

Steve Rothenberg
President

FOUNDING PRINCIPLES
“Our founding mission was to provide our clients with the best and safest entertainment at reasonable prices, to foster our client relationships, and to keep on the cutting edge of new entertainment,” says Steve Rothenberg, president of Talk of the Town. “This mission, combined with our core values of hard work, integrity, honesty, quality, dependable service and safety, has stayed true during our 23 years of business. Clients know they can count on us, which has helped our growth.”

ONBOARDING FAMILY
A key benefit to working with family members, says Rothenberg, is that “we know their personality, have seen how they interact in a variety of family settings, and usually share their values. We have the advantage of having a much better feel for how they will interact with other staff and our clients than [we would for] a stranger.” Even so, family members who start working at Talk of the Town go through the same interview and onboarding process as non-family members.

Fun Fact: “Our company has provided entertainment at the White House for each president since the company was founded in 1993.”

CULTURAL VALUES
One of Talk of the Town’s most important keys to success is building long-lasting partnerships with customers, since many of these customers plan a multitude of events and therefore are frequently in need of rental and planning services.

LASTING LEGACY
Talk of the Town hopes to be remembered for making the community better. “We want our clients to feel like their event was the ‘talk of the town,’ and that we worked on their event as if it were our own,” Rothenberg says. Talk of the Town values its longstanding relationships with many nonprofit and charitable organizations. In 2015, the company helped 23 nonprofits, 20 area synagogues, 31 area churches and 23 area elementary and middle schools.