Potomac Valley Nursing and Wellness Center

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Michelle McEyeson headshot
Family Business Honoree

Location: Rockville, MD
Founded: 1964
Industry: Healthcare
Generations: 3

Category: Medium

Potomac Valley Nursing and Wellness Center

Michelle McEyeson
Administrator and CEO

FOUNDING PRINCIPLES
When the first generation of the Upchurch and Callahan families began to operate Potomac Valley Nursing and Wellness Center, they saw an opportunity to fulfill needs that other local nursing facilities did not: providing quality care and specialty programs to seniors in a homelike environment, and hiring exceptional staff and treating them like extended family. In 2016, those same core values and founding principles guide the second and third generations in decisions related to daily operations and longer-term strategic planning.

ONBOARDING FAMILY
All employees entering the business, including family members, must meet minimum qualifications specified in the job description. All prospective employees must complete an application, go through at least one interview, and complete a formal, week-long orientation program. For top management hires, the board of directors participates in reviewing applications and in interviews.

Fun Fact: Potomac Valley anticipates the arrival of the Upchurch family’s fourth generation, as McEyeson and her husband are expecting their first child in August 2016.

CULTURAL VALUES
When leadership transitioned to a new generation of the family, Potomac Valley’s culture, structure, roles, communication channels and decision-making processes generally remained constant. Leadership sets the tone of the family business through its earnest philosophy of “family first,” and employees carry out that philosophy through their interactions with one another and through various contributions to the daily lives of seniors.

LASTING LEGACY
“Working in the healthcare industry offers me an opportunity at the end of each day to reflect and to determine if I have made a difference in the life of at least one person,” says Michelle McEyeson, administrator and CEO of Potomac Valley.