Location: Washington, DC
President and CEO
Location, Location: “In the PR industry, there are not a lot of minorities,” says Towan Isom, president and CEO of Isom Global Strategies (IGS). “Although someplace like New York or the West Coast may have more PR firms, Washington, DC has a better representation of minorities in the industry who don’t come from a traditional PR background. It’s very difficult to break into the industry, so I wanted to create an opportunity to be a launchpad for minorities to get into the PR industry.”
QUICK TIP: “Whether the CEO is interested in entrepreneurship, service or economic philanthropy, there is something out there to suit that. For IGS, it’s all three.”
Giving and Receiving: Sixty percent of IGS’ employees are millennials. DC has provided the company with a large pool of this kind of talent, given the large number of major universities in the area. As a way of saying thank you to the community, IGS has selected several nonprofit initiatives it will support with financial donations and volunteer time. For example, IGS supports The Wayne Foundation, which helps young girls trying to flee the sex trafficking industry. “I myself grew up in the inner city, so I’ve always had a heart for people trying to improve their circumstances,” says Isom.
Lasting Impact: “I want to impact my community by continuing to hire millennials in the workplace, becoming a training ground for them and building our reputation as a force to be reckoned with,” says Isom.