United Way of Greater Philadelphia and Southern New Jersey

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Jim Cawley
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Location: Philadelphia, PA
Founded: 1921
Industry: Nonprofit

United Way of Greater Philadelphia and Southern New Jersey

Jim Cawley
President and CEO

Every year, United Way of Greater Philadelphia and Southern New Jersey raises approximately $60 million for investments across the region. Of that $60 million, $30 million supports the Impact Fund. The Impact Fund allows the nonprofit to invest in other agencies that drive results in areas like education, financial stability, health and basic needs. The ultimate goal is to help more children graduate high school, empower working adults and help community members live healthy and fulfilling lives. Through the Impact Fund, United Way has helped more than 16,000 at-risk middle school students get back on track, helped 29,000 low-income adults receive free tax preparation, and given 726,000 people access to emergency food.

Quick Tip: “You get what you inspect, not what you expect.”

The United Way relies on raising resources through workplace giving. Corporate partners make it easy for employees to make donations through payroll deduction, but with workplaces transforming and technology growing, United Way has also taken advantage of new social media-focused fundraising strategies. “You can be at your workplace by sitting in a city park or on a park bench with a laptop for a couple of hours, so that then requires us to think differently about the way in which we communicate with individual donors,” says president and CEO Jim Cawley.