ab+c Creative Intelligence

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John Hawkins
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Location: Wilmington, DE
Founded: 1971
Industry: Marketing communications

ab+c Creative Intelligence

John Hawkins
President and CEO

Ab+c Creative Intelligence’s integrated teams specialize in digital, PR, social, advertising and media to help clients’ brands stand out. “Employees are empowered to use their talents freely, communicate openly and always do their best,” says president and CEO John Hawkins. Over the last 10 years, ab+c has grown from 45 members to 95, and some of that growth has come through acquisitions of other companies. In fact, ab+c’s footprint has expanded so significantly that the company decided to establish a strong presence in Philadelphia. That’s why it opened an office in the heart of the city and added several team members with strong ties to the area.

Quick Tip: “Hire the best people possible. Interview constantly, and be open to meeting new and smart people. And be open to advice.”

Hawkins says ab+c stays focused on exceeding client expectations by remaining open and transparent. “Everybody within the company knows exactly how we’re doing and what we’re doing,” he says. In addition, the company created a rewards program that includes every employee. Hawkins says this has been a motivating tool that keeps the whole company engaged in carrying out the mission. To ensure that ab+c can continue to grow and expand its roster of clients, Hawkins and his team work to stay ahead of marketing trends, including the explosion of social media.