Location: Pennington, NJ
Industry: Integrated ophthalmology/optometry practice
Cynthia Matossian, MD FACS
CEO and Medical Director
“Early on in my career, I had the opportunity to work in several practices that I did not feel placed the needs of the patients first,” says Cynthia Matossian, CEO and medical director of Matossian Eye Associates. “I realized that if I wanted to work in a practice where patients’ needs came first, I would have to build [it] myself.”
Fun Fact: Matossian Eye Associates allows local artists to display their artwork in its reception rooms free of charge.
Matossian’s first hurdle as a business owner came when she signed the contract to purchase the practice. “The selling ophthalmologists wanted a counter-signature on the purchase contract by my husband because I was a woman,” she says. Matossian stared down this and subsequent challenges with a level eye. “As a business owner, the key is to look at the situation, never panic, analyze the problem from different angles, draw up a solution and then follow through with the appropriate steps,” she says.
Employees at Matossian Eye Associates administer free vision screenings at health fairs throughout Mercer County in New Jersey and Bucks County in Pennsylvania.