Location: Philadelphia, PA
Founder and CEO
UpdatesCentral helps nearly 1,000 local businesses engage and acquire their target customers across Facebook, LinkedIn, Twitter and Instagram. Founder and CEO Patrick Baynes also co-founded social selling and marketing software startup PeopleLinx. In 2011, Baynes had a new idea around social content marketing. He funded the concept for six months as a hobby, then put it on the shelf. In 2014, Baynes left PeopleLinx and launched UpdatesCentral off his original platform developed in 2011. Within six months, 300 local businesses were using UpdatesCentral to engage their customers.
WORDS OF WISDOM: “The best lessons are usually the most obvious, and somewhere along the way, if not in the moment of questioning, we tend to know the answer.”
Today, UpdatesCentral has more than a dozen franchises and hundreds of local businesses relying on the company for existing customer engagement and new customer acquisition. “We’ve spent the last 18 months developing our architecture and a product that truly meets the customers’ needs,” says Baynes. “We are disrupting a manual industry with intelligent, content-developing technology.”