Square 2 Marketing

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Mike Lieberman
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Location: Conshohocken, PA
Founded: 2004

Square 2 Marketing

Mike Lieberman
Co-founder and President

Square 2 Marketing specializes in inbound marketing and inbound sales. The company has developed a process that walks clients through a series of exercises and workshops designed to help them answer a number of key questions: whom they want their marketing to attract, what they are going to say to that audience, what makes their business remarkable, and what numbers and metrics they are currently using to benchmark sales and marketing efforts. After that initial phase, Square 2 Marketing moves on to building the assets needed to generate leads and close new customers.

WORDS OF WISDOM: “The future started yesterday and we’re already late.” – John Legend

“We’ve taken a scientific approach to marketing and sales,” says Mike Lieberman, co-founder and president of Square 2 Marketing. “Today, marketing and sales are so data-driven, we can apply scientific methods to improving performance. We’re constantly running experiments and doing tests on our own agency to see what works and what doesn’t work. We have an Innovation Lab in the office where people work together to collaborate and share data from tests they’re running.” Once the team finds programmatic adjustments that work well, they are rolled out to clients.