Location: Philadelphia, PA
Co-founder and CEO
Guru enables businesses’ subject-matter experts to share knowledge and assets with their client-facing colleagues. “Today, salespeople don’t have tools at their fingertips to help guide them through conversations, and if they want to deliver content based on what they are hearing on the phone, they spend valuable time trying to find something credible and accurate to deliver to the buyer,” says Rick Nucci, Guru’s co-founder and CEO. “Guru provides on-the-job learning by surfacing relevant information for reps to use while on a call or demo.”
WORDS OF WISDOM: “The solution that saves someone the most time and effort leads to a better user experience, which always wins in the long run.”
Guru provides a browser extension so sales reps have one-click access to the knowledge they need, without having to change windows. In addition, the company’s technology automatically reminds experts to re-verify their content to ensure it won’t get stale or become inaccurate. “All content in Guru clearly indicates who verifies its accuracy, the last time it was verified and how often it gets reviewed,” says Nucci.