Location: Bensalem, PA
James A. Barone
President and CEO
BusinessOne Technologies Inc. (BOT) provides life-science companies with custom research, analytics and direct online access to integrated managed-markets access data. The company conducts ongoing interviews and surveys with payers to collect and compile its information. Over the years, BOT’s trove of data has grown continuously and now covers nearly 230 million lives across the U.S., says James A. Barone, president and CEO of BOT.
WORDS OF WISDOM: “Tell me and I forget, teach me and I may remember, involve me and I learn.” – Benjamin Franklin
As the managed-markets environment has changed, payers are increasingly focused on cost controls, with more stringent pricing and reimbursement policies. “New specialty medication approvals are increasing and there is an increase in public scrutiny over medication costs. The pressure is on to demonstrate value,” says Barone. BOT recognized a void in the market and took advantage of it, he adds: “From pre-launch to pull-through, our solutions allow you to track access, including payer-specific restrictions for each drug in a category, with access to detail enabling you to develop strategies, more effective targeting and brand messages.” While pharmaceutical manufacturers are BOT’s main vertical, the company foresees growth opportunities in pharmacy benefit managers and specialty pharmacies.