Anexinet

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Mark Langsfeld
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Location: Blue Bell, PA
Founded: 2000

Anexinet

Mark Langsfeld
Vice President of Advanced Analytics Practice

Anexinet’s ListenLogic Insights Platform addresses a variety of descriptive and predictive analytical problems. The platform classifies messy, unstructured text and voice data into meta-data categories using ontology libraries and custom models that structure the data for analysis in a relational database. Models can be created or modified to solve key business questions around customer sentiment, customer experience, market and product topics, and corporate reputation issues.

WORDS OF WISDOM: “An investment in knowledge pays the best interest.” – Benjamin Franklin

As companies become overwhelmed with the sheer volume and velocity of unstructured data their organizations are creating internally and externally, Anexinet is looking to help. The idea is this: When combining datasets such as social media, call centers, surveys and emails with customer databases, companies can discover the “why” behind their customer behavior and use this information to better engage customers and improve bottom-line performance. Anexinet’s platform has been deployed at a number of Greater Philadelphia companies, including Comcast, Pfizer, AstraZeneca, Bimbo Bakeries, SEI, Merck and several local universities.